I got my first website in 2002 (I think). My first blog in 2003 – I was blogging on a network called Xanga. Then, in 2004 I moved to Typepad and then later to WordPress. Some of you have had websites longer then me I’m sure. Can you believe that the first published website dates back to the early 90’s? It was published by Tim ... Read more +
First off, what is social proof? Here’s Wikipedia’s definition: Social proof, also known as informational social influence, is a psychological phenomenon that occurs in ambiguous social situations when people are unable to determine the appropriate mode of behavior. Making the assumption that surrounding people possess more knowledge ... Read more +
Sonia Simone (CMO of Copyblogger Media) just wrapped up the third in a series of educational webinars over at Authority Rules. In this webinar we talked about “Conversion” and the top 12 mistakes that people make that kill their conversion. After all, “traffic and engagement are nothing if you can’t convert them to ... Read more +
Today, we’re excited to announce the release of dsSearchAgent version 3.1! This new release includes the following additional features: Open Houses Sold Listings Mapped Schools & Districts Note: All users who have updated their accounts to dsSearchAgent v3.0 earlier this year have automatically been switched to the new version 3.1. ... Read more +
Without a doubt, email marketing is a top method for following up with your prospects and nurturing them towards a sale. The challenge arises when you’ve put together a really cool email that will educate and inspire your prospect to action… but you can’t come up with a subject line that’s compelling enough to get your email opened. The key... Read more +
A WordPress widget easily allows you to edit design elements on your website by simply clicking and dragging their positioning. You can enable things like “recent comments, categories, etc.” and any other variety of widgets to make your design easy to navigate and/or make content easily accessible. A WordPress plugin on the other hand ... Read more +
Do your prospects trust you? It’s a serious question. And one that your prospects definitely answer before choosing to do business with any real estate agent. So the question is, are you seen as just a website with property details? Or do you stand out as the authority in your niche, and do prospects view you as an Agent they can trust? ... Read more +
Whether you’re looking to build a community or generate leads online then you’re probably using a blog as your marketing hub. The unfortunate side-affect of blogs is that they can lull someone into a false sense of productivity and engagement when it comes to marketing… especially if you’re not using the following tool. In the past, many ... Read more +
As many of you may be familiar with, meta tags are hidden bits of information on your site that help let search engines know what your site is all about. The main two types of meta tags are your meta-description and your meta-keywords. Your meta-description tag is a sentence or two that tells search engines in plain English what your page ... Read more +
This is what our standard mapping MLS IDX Solution looks like: You have the mapping solution with two business cards containing all of your contact information and our dsSearchAgent logo embedded as the header. Some people don’t know that you can have the header removed (just contact Customer Support with your Account Name/ID and your website... Read more +