Facebook has quickly become the Real Estate Agents new prospecting farm. With so many active users, and reach potential, it makes sense. But done wrong, it can be a total time-suck. So, what can you do about it? First, some statistics: Facebook has over 500 million active users Over 50% of those active users log onto Facebook any given day There... Read more +
Not too long ago we talked about how to effectively display testimonials in WordPress. As I said before, it’s one thing for you to say you’re good at what you do and another thing when others say you’re good at what you do. Collect a bushel (or even a couple) of good reviews from satisfied clients and you’re well on your way to building ... Read more +
Today I wanted to share some ideas on the different types of blog posts you can (and should) be writing on your Real Estate blog. You can combine and mix these types of posts to create an endless stream of content that is relevant and attracts your potential customers to keep them engaged. The thing is, when you sit down and write a blog post, you ... Read more +
How much is a #1 Google Ranking worth to your business? (That’s a rhetorical question by the way) Sure, you know SEO (search engine optimization) is important, but do you know how to effectively do SEO? Well, we know someone who does. And we thought him to be the perfect candidate to help us kick off our new bi-weekly(ish) podcast (but ... Read more +
Diverse Solutions is pleased to announce the winners of our latest Agent Reboot ticket giveaway! Agent Reboot brings industry leaders together to discuss real estate technology trends and issues to agents throughout the country. As proud supporters of the Agent Reboot series, Diverse Solutions has free tickets for these winners from the ... Read more +
This weekend, our Programming Team and I attended WordCamp Orange County – a one-day conference for WordPress fanatics followed by a “Developer Day”. Many thanks to Jeffrey Zinn, Brandon Dove, all of the speakers and attendees that made WordCamp Orange County 2011 a great weekend event! Here’s some photo fun from the ... Read more +
dsIDXpress is our IDX WordPress plugin and as many clients can attest, it’s a great tool that assists you in gaining higher rankings in search engines. However, we’ve often been asked the question: “Why are so many of dsIDXpress pages returning 404 errors and can this be resolved?” Which brings us to today’s ... Read more +
Today’s topic du jour: XML Sitemaps! First off, what are they? From Google Webmaster Tools: Sitemaps are a way to tell Google about pages on your site we might not otherwise discover. In its simplest terms, a XML Sitemap—usually called Sitemap, with a capital S—is a list of the pages on your website. Creating and submitting a Sitemap ... Read more +
Do you have an idea to help improve our products? In 2010 we released a new program within your Control Panel called “Suggestions.” Within this new program you are able to do a few different things such as: Submit your own suggestions to us for any of our products. View suggestions from other clients that we’ve made public. ... Read more +
We’ve previously written about how to use categories effectively on your real estate blog. What we didn’t discuss was the use of Tags. So today, I thought I’d share a video from Google’s very own Matt Cutts (head of Webspam at Google) who does an excellent job of explaining the use of Tags vs. Categories… [youtube ... Read more +