As a Real Estate Agent, one of the most critical components of your website is the ability for site visitors to be able to search for homes. A great IDX will not only get indexed in search and drive traffic, it will keep site visitors engaged long enough to consider your offer (a.k.a. hiring you as their real estate agent). But in order for ... Read more +
How do you attract and engage visitors on your site long enough to get them to consider your offer? Today’s video aims at answering that very question. It’s a great video presentation from Dr. Susan Weinschenk with some useful tips to consider… Can’t see the video? Click here. Principle #1: If People Have Too Many Choices, ... Read more +
Time is short. You know it and I know it. Content is at the core of any great real estate blog. But it takes time to write a great headline, create a solid, content-rich post, and find a good picture to go with it. Where do you find the time to keep delivering the type of content people want to read and share so that prospects spend more time on ... Read more +
Everyone needs a disclosure policy. By disclosing the purpose of your blog/website, you’re letting readers know more about the information that they will be reviewing. With DisclosurePolicy.org, it’s never been easier to create a disclosure policy for your site. If you’re a Real Estate Agent for example, you might create a policy ... Read more +
It’s a brave new world in mobile marketing and smart-phones are beginning to dominate the mobile world. eMarketer stats calculated that U.S. smart-phone users reached 60.2 million by year-end in 2010. That’s an increase of nearly 50% from 2009. Projected growth for 2011 is 73.3 million. In short, consumers want accessibility. And with ... Read more +
Starting a Real Estate Blog can be challenging. There’s lot of things that you need to get right if you want it to be effective. Where do I get started? What platform should I use? How do I select the right keywords? Investing some time and energy into establishing a proper foundation for your new blog is going to set you up for long-term ... Read more +
A lot goes on after a conference, especially a week-long event like Real Estate Connect San Francisco! But mostly, you just wanna get home, shower and sit or lay there and decompress. So many people, so little time, lots of knowledge consumed, connections made, follow up to get done! In this post, I wanted to offer you some suggestions for settling... Read more +
We’re working on outlining a series of educational webinars for the weeks and months ahead. We wanted to hear your feedback on what topics you’d like us to cover! Please complete the brief survey below to let us know what you want to learn more about in our next dsUniversity webinar. Go ahead…don’t be shy!... Read more +
First off, what is social proof? Wikipedia has this definition of Social Proof: Social proof, also known as informational social influence, is a psychological phenomenon that occurs in ambiguous social situations when people are unable to determine the appropriate mode of behavior. Making the assumption that surrounding people possess more ... Read more +
Every year, Inman News hosts The Innovator Awards. It’s a time-honored tradition dating back to the first awards ceremony hosted in 1998. Companies and technologies are named as finalists and are front-runners in real estate innovation (something we pride ourselves on). Award categories include: Most Innovative New Technology Most ... Read more +