Every now and then I hear real estate agents say something to the effective of… People are coming to my website, but they’re not clicking on my IDX page to search for homes, or… I’m getting good traffic on my IDX search page, but people aren’t registering. The problem isn’t exactly the technology, but rather ... Read more +
Landing pages are an integral part of your website. If you’re using dsIDXpress, we make it real easy for you to create an effective landing page full with IDX data. Today, I thought I’d shoot a comprehensive tutorial on how to build out those neighborhood landing pages step by step. Check it out: (Can’t see this video? Click ... Read more +
Selling swimming pools doesn’t sound all that exciting. Let alone blogging about selling swimming pools. After all, what’s there to say? Well, a lot as it turns out… Marcus Sheridan started a swimming pool company, River Pools and Spas in 2001. Finding himself selling in a tough economy, he turned to the web to help market his ... Read more +
Think about when/why/how consumers come to your website. They’re searching for things like: “Best neighborhoods to live in Irvine” “Best schools in Irvine” “Homes for sale in Irvine” …you get the idea. Consumers are searching online for specific content and it’s up to you to serve it up ... Read more +
If you’re getting traffic, but not converting, something’s wrong. You need to rethink your home page, your landing pages and your Calls To Action. Think about what you want people to do when they land on your website… Search for homes? Call you? Click on something? Subscribe? Register a name and email (to use your IDX for ... Read more +
The Corcoran Group is the largest residential real estate brokerage in New York. They’re the winner of Inman News’ 2011 Social Media Innovator of the Year Award – and rightly so. If there’s anyone that “get’s” social media, it’s Matthew Shadbolt, Corcoran’s Director of Interactive Product & ... Read more +
Does your real estate site look like it’s new and updated? Or does it look like a ghost-town? When consumers are shopping for real estate online, they’re looking for local, up-to-date, and accurate information. If your site isn’t current, it says “this site isn’t reliable.” At least that’s what it ... Read more +
“I don’t have a WordPress blog. I have a real estate website that runs on WordPress. The blog is a large component of the WordPress site, but it’s not the only component.” – Jay Thompson I loved this response from Jay Thompson when asked about using WordPress to build a real estate site. Really, there’s just ... Read more +
For a limited time, you can register for a Free trial of our dsSearchAgent Mapping IDX. Optimize your website to engage more prospects and potential home buyers with our mapping IDX search and convert more of them into leads and paying customers. Here are the details on how to get started: (Video) (Can’t see this video? Click here.) For any ... Read more +
Your real estate blog can effectively accomplish several goals at once: It can educate consumers about the local community (things to do, places to eat, etc.). It can educate consumers about the current real estate market (stats and trends). It can inform prospective buyers about homes for sale in the area. Think of it as a marketing resource ... Read more +