I’d like to introduce a new weekly column where we share our favorite marketing and technology related articles, resources and other useful tidbits from the past week to help you market your real estate business. Most of these tips I find myself while scouring the web for things I think you’ll find useful. I’ll hi-light the ... Read more +
There are lots of business out there that are reluctant to embrace social media – blogs, social networks, et cetera. Both for fear of putting themselves out there, and for fear of negative comments. What if someone says something bad about my company? I don’t want that on my blog or on the web… That’s just it though, ... Read more +
Write a blog post ==> Check for typos ==> Publish. That’s the process most people take when writing a blog post. Heck, some people skip the second step. Then, they wonder why no one’s reading… Why no one’s commenting… And why no one’s visiting their website. Well, here’s the thing, there’s quite... Read more +
Testimonials are great “social proof.” They’re great for giving people some perspective on your business. …are you good to work with? If so, why? …what experiences have others had in working with you? Your goal, ultimately, is to make sure that site visitors feel educated about your services, and that they see you... Read more +
You have about 2-3 seconds to grab a site visitors attention when they come to your website. Within those initial 2-3 seconds, they’re going to decide whether they trust you… Is your site easy to navigate? Or is it just a bunch of clutter… Do you cover my market area? In other words, can I find what I’m looking for here? Is ... Read more +
Note: This process only work if you subscribe to both dsSearchAgent and dsIDXpress. In a previous post, we showed you how to use dsIDXpress’ custom link-structure to create a community landing page. It involved building out various link-structures using several different parameters for dsIDXpress. Well, there’s an easier way to create ... Read more +
Getting 1,000 hits to your real estate blog/website is great. But you know what would be even better, getting 1,000 hits on your IDX search page specifically. Think about it this way… Where are you converting site visitors? On your home page? On a blog post? Neither. Right? No, you’re converting them on your IDX search page. ... Read more +
When a site visitor subscribes to your dsSearchAgent mapping IDX, they get a custom welcome email. This is an opportunity for you to confirm their registration, and make a good first impression with your new contact. All IDX registration emails are fully customizable which means you can add your contact information, logo and/or full HTML editing ... Read more +
With dsSearchAgent, you can do more than just slap an IDX map search on your website. You can create custom search map pages that pre-filter by price, size, city, open houses, or any other number of combinations of MLS search criteria. So say for example that you have a “Neighborhood” tab on your site’s navigation. And on that tab... Read more +
Just wanted to take a moment to wish all of you a very happy holiday! As a reminder, our office will be closed Friday, December 23rd and Monday, December 26th. Hope you all have a safe and happy holiday!... Read more +