We’ve recently heard some concerns from MLS members regarding how IDX listing data is handled post our acquisition by Zillow. This morning Diverse Solutions founder Justin LaJoie sent a letter to executives at each of our MLS partners to help shed light on this topic. We’ve shared the letter below to reiterate our commitment to ... Read more +
How often you show up to remind customers you’re there, matters. Think of it this way… It’s kinda like sitting at a restaurant. You just finished a meal, and the waiter comes around to say, “hi, how was everything? Great, can I help you with anything else, maybe some dessert?” You weren’t really thinking about ... Read more +
If you want to get noticed by search engines & site visitors, you need to write lots of high quality content. But you knew that already. You also know that it’s one of the more time intensive tasks when it comes to managing a real estate blog. What will I write about today? Tomorrow? The day after that? Well, here are a few ideas for ... Read more +
[Note: This is a basic video tutorial to dsIDXpress…] The great thing about dsIDXpress is that it’s not only easy to install, but it does a lot of the heavy lifting for displaying IDX listings on your domain for you. See, the way it works is, it’ll take every single listing as it hits the MLS, and it’ll create what we call a... Read more +
“Instead of one-way interruption, web marketing is about delivering useful content at just the precise moment that a buyer needs it. – David Meerman Scott, Marketing Strategist & Author of The New Rules of Marketing & PR Most Agents start a real estate blog with the intent of using it as their primary lead generation tool. Yet ... Read more +
If you’re running a real estate blog as a part of your lead generation efforts, there’s some key statistics that you really need to understand: Visitor Demographics, Top Landing Pages, Conversions Understanding some of these key statistics will give you a better understanding of what consumers are doing on your site, how ... Read more +
Once a week on Friday’s, I’m going to take one (or some) of your most pressing questions about IDX, web analytics, landing pages (and the like), and answer them right here on the blog. Let’s call this the Friday Help Desk Series (that sounds good). If you want to be featured next week, drop a comment on our Facebook Page or if... Read more +
We’re excited to announce dsSearchAgent version 3.3, the latest release of our mapping IDX service! dsSearchAgent v3.3 adds new search options to the Google Maps interface, new listing filters to our admin, and new calls to action help you capture more leads with your IDX. As part of our commitment to innovation, this IDX update is included for... Read more +
So you’ve installed an IDX search product on your website. But now what? How do you work on driving more traffic to your individual IDX listings to get more people interested in properties that are for sale? After all, searching homes for sale is one of the primary reasons people are coming to your website. But they gotta know they can easily... Read more +
The truth is, you can take almost any generic WordPress theme and design a good looking real estate blog with it. What you need to identify is, does this theme contain all of the features that I require in a functioning real estate website? Or do I have to download a series of plugins and customize it to make it work the way that I want it to? So ... Read more +