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Getting buyers to engage with your IDX search can be difficult.  Your site needs to call attention to your search features, get visitors to perform a search, and ultimately register as a lead; so for this month’s client spotlight, we found a client whose IDX search does it all and makes it look easy: Tom Lipinski.  Focused on Lake St. Clair ... Read more +

 Download IDX Login & Registration Buttons (190 KB) Our mapping IDX search makes it easy to capture leads with your real estate website. Users can search the MLS, register and receive daily emails with new and updated listings from the MLS IDX feed that match their criteria. One of the primary reasons consumers are coming to your website is ... Read more +

The more unique content you write for your real estate blog, the better. The main benefits of blogging are increased content for SEO and more material for new site visitors to engage with. So naturally, the more you write, the better. But writing takes time and energy. We get that. Still, dsIDXpress has a pretty neat feature that makes it easier to... Read more +

Most people place an IDX map search on a page of their site with a url structure that looks something like the following: yoursite.com/search-for-homes yoursite.com/home-search yoursite.com/search-phoenix-homes-for-sale yoursite.com/mls-home-search …and dozens of other potential variations. Well, when a new user registers to use the IDX ... Read more +

The goal of your website should be to turn readers into friends and friends into customers. You do this by writing about and engaging in conversations about real estate and getting people to contact you about buying or selling a home. You spend all of this time writing content for your website and promoting that content. You get traffic spikes here... Read more +

Every day I see people in forums and on Twitter asking where they can get a fast, cheap and great looking site design. I propose that such a design tri-fecta doesn’t exist. Here’s why… Great Design + Fast Turnaround: You can get a great looking site designed within a fairly fast turn-around time, but you can also expect to pay a ... Read more +

An IDX search is only as good as the leads it generates.  We offer ways to add IDX listings to your site with all kinds of bells and whistles, but at the end of the day, it’s the lead generation that matters most to an agent. We’ve been updating our IDX software over the past few months to improve lead capture, so this month we’re ... Read more +

What if you could create a landing page for each of the various communities you specialize in and set-up an email opt-in form to broadcast all of the latest listings to new subscribers, daily. The message would say something like: Hey Ricardo, Here’s a list of all of the new homes for sale in Irvine for today. Let me know if there’s ... Read more +

Timeliness counts when you’re following up with new IDX registrants. You know, those prospective home buyers who have registered to use the IDX on your website. If you don’t follow up right away, you’ve lost the lead. On the other hand, if you follow up too aggressively, you also risk losing the lead. So where do you find that ... Read more +

Unfortunately, people do judge a book by it’s cover. That means, that people are making a decision on whether they like you or not, whether they trust you or not, within the first 30 seconds to a minute of landing on your website. Can I find the information I’m looking for? Does this site look trustworthy? Is the information presented ... Read more +