When designing a real estate website, there are several key elements that you need to take into consideration and integrate into your design in order for it to effectively convert traffic into leads, and leads into customers. You want site visitors to be able to easily navigate your website, find what they’re looking for (IDX listings), and ... Read more +
Consumers are coming to your real estate website to do one thing… Search for homes. The easier you make it for consumers to be able to search for homes on your website, the longer they’ll stay and the more likely they’ll be to convert. So today, we’re happy to share some new (Free) icon sets to display those Call To Actions ... Read more +
Most real estate agents use their blog home page to showcase their most recent posts. After all, the more you write, the more traffic you generate. So why not display all of that fresh, unique content on the home page, right? Well, this month’s client spotlight feature, does things a little bit different. Rather than using the home page to ... Read more +
In a previous post, I gave you a quick SEO blogging checklist for optimizing your blog posts. It’s a critical part of your writing and one that most agents skip. A great post is not only properly structured and formatted, it’s written with search engine friendly copy, and the appropriate title tags and keywords so that you increase the ... Read more +
It’s been 6 months since our acquisition by Zillow and well, it was only a matter of time before we upgraded our office spaces to accommodate our plans for growth. Today, we’re happy to announce that we’ve finally found a suitable office space here in Irvine, CA. The new office will be located at 2600 Michelson and will open later... Read more +
With dsIDXpress (our WordPress IDX plugin), you can load property search results on a post or page with a relatively simple URL structure. The URL structure always starts with /idx. So if you’re domain name is johndoerealestate.com, the dsIDXpress “virtual” pages would always start with johndoerealestate.com/idx. From there, ... Read more +
404 errors are just a standard error used across the web to indicate that a page no longer exists. Our WordPress IDX plugin for example, displays listings that are on the real estate market and available for purchase. It does not display listings that have sold, or changed status to “pending.” So when those listings are sold or go off ... Read more +
One of the primary reasons consumers are coming to your website is to search for homes. The easier you make it to do just that, the better. You want to publish IDX listings on your website to make it easy for consumers to find homes for sale, but also, to make it easier for Google to crawl and index your listings. So here’s 5 strategic areas ... Read more +
The benefit of having an email autoresponder for your real estate blog is that it provides you a quick and easy way to follow up with your prospects – automatically. When someone registers to use your IDX map search, they’ve essentially expressed interest in buying a home. You might follow up with them right away, you might not. But by ... Read more +
Any good IDX website needs a solid contact management and email system to make it complete. Why do you need one? Because an email management system provides you with an opportunity to further connect with prospects that have registered through the IDX on your website. Anyone who has registered to use your IDX search, has expressed an interest in ... Read more +