Create a Disclosure Policy in 5 Easy Steps

Posted on August 5, 2011

Everyone needs a disclosure policy. By disclosing the purpose of your blog/website, you’re letting readers know more about the information that they will be reviewing. With DisclosurePolicy.org, it’s never been easier to create a disclosure policy for your site.

If you’re a Real Estate Agent for example, you might create a policy to disclose your relationship to your Broker.

Just go to the homepage, and follow the prompts:

  1. Select the Type of Blog that you author
  2. How are you compensated for your blog?
  3. What about Advertising and content?
  4. Is your opinion on your blog influenced by compensation?
  5. Conflicts of interest – in other words, is your blog influenced by any affiliations you have?

Here’s what your resulting Disclosure Policy might look like:

This blog is a personal blog written and edited by me. This blog accepts forms of cash advertising, sponsorship, paid insertions or other forms of compensation.

The compensation received will never influence the content, topics or posts made in this blog. All advertising is in the form of advertisements generated by a third party ad network. Those advertisements will be identified as paid advertisements.

The owner(s) of this blog is not compensated to provide opinion on products, services, websites and various other topics. The views and opinions expressed on this blog are purely the blog owners. If we claim or appear to be experts on a certain topic or product or service area, we will only endorse products or services that we believe, based on our expertise, are worthy of such endorsement. Any product claim, statistic, quote or other representation about a product or service should be verified with the manufacturer or provider.

The owner(s) of this blog would like to disclose the following existing relationships. These are companies, organizations or individuals that may have a significant impact on the content of this blog. We are employed by or consult with: Name of Real Estate Company.

Once you have your disclosure policy as generated through disclosurepolicy.org, you’ll want to:

  1. Create a new page in WordPress and publish the policy,
  2. Link to it in either: a.) the footer of your website, b.) in your navigation (I’d create a sub-page and put it under your “About” page).

Hope that helps, and happy blogging!