What is a “Radius Search?” It’s simply a search that yields listings within a certain distance of a specified point. It could be a home address, a hospital, shopping mall, park, or any physical location. It’s not the same as using Walk Score, and it can be a better way to provide listings close to locations when ... Read more +
Should You? At times, there may be valid reasons for limiting certain things visitors can do on your site or certain information available. In general, it seems more customer friendly to let the consumer do what they want. From another perspective, how many times have you had a buyer say they weren’t thinking of a condo, but they were ... Read more +
Neighborhoods Aren’t Square Most neighborhoods aren’t square or rectangular, unless you’re in New York City. There the streets create some very neat long blocks and short blocks, easy to draw a normal rectangular shape around for searching purposes. However, for the rest of us, we’re working real estate markets with a ... Read more +
In your settings for your IDX search you can specify which properties will be displayed by default in searches. The options look like this: The Con: Unless you’re doing a CMA, which means you can look up the sold properties to make that happen, let’s talk about why you do not want to allow default display of sold properties in your ... Read more +
Are You Helping Your Site Visitors to Search? Check out your competitors’ websites and their IDX search pages. Or, check out just about any other real estate agent website and see the listing search options offered to the site visitor. Generally, they’ll all have a single page with a master MLS IDX search that allows all of the ... Read more +
Making Your Website Mobile. A Real Estate Must! The image shows the desired result of a mobile-friendly IDX search utility with lead capture features. Once you receive an email like this, you’re ready to do your follow-up marketing to move this prospect from a mobile searcher to a transaction and commission. Before you dismiss mobile for ... Read more +
Create Custom Links That Feature Local Communities! Let’s start right out with the age-old quote that “real estate is local.” While the Internet has made it possible for an individual to search for real estate listings in any city around the world, real estate is still local. Sellers live in neighborhoods, and buyers buy to ... Read more +
Once a week on Friday’s, I’m going to take one (or some) of your most pressing questions about IDX, web analytics, landing pages (and the like), and answer them right here on the blog. Let’s call this the Friday Help Desk Series (that sounds good). If you want to be featured next week, drop a comment on our Facebook Page or if... Read more +