The goal of any Real Estate Blog is (or should be) to build some solid content around your site that gives people what they really want – valuable, trustworthy information. That’s how you get people coming back to your site. That’s how you get people to willingly register to your IDX or willingly contact you. After all, they trust... Read more +

Last year, Real Estate Agent Dale Chumbley amassed quite a bit of site traffic and garnered national recognition with his 365 Things To Do in Vancouver, WA series – wherein each day, he hi-lighted something new to do in the city of Vancouver, WA. All blog posts resided on his website: Clark County Real Estate Guide. Then, the permalink to ... Read more +

Last week at Agent Reboot in Phoenix, Nicole Nicolay (Agent Evolution) delivered some great tips on WordPress and what to write about on your Real Estate Blog. I thought I’d share the video (and her topic ideas) with you today to kick off your Monday morning and give you some fresh content ideas to work with. [youtube width=600 ... Read more +

When you write a blog post and you forget to close with a Call To Action you leave readers and site visitors in a passive mode. You increase the likelihood that someone will quickly read through your content and move on. They won’t take action because  you didn’t ask them to. Think about it… If you don’t call to your ... Read more +

One of the most common questions we get is: How do we get our content indexed faster on Google? There’s no quick, clear cut answer. But I can say that Google looks at new domains registered less than a year like they are “baby domains” not yet ready for the big world. So, it is more difficult to gain and maintain results until they see ... Read more +

How often do you find yourself repeating the same information over and over and over again? Pretty often, right? Therein lies the content opportunity… The next time someone asks you a question more than 3x’s on any given day (or week), blog your response. In the words of Chris Brogan: “Write it once. Share it often.” This ... Read more +

I look at a lot of really good real estate blogs (and a lot of really bad ones) on a daily basis. The good ones consist of the following: Good Design Content Rich (listings & local info) Easy to Navigate That was the premise of the presentation at XplodeThis in Austin, TX this weekend… 1. Make it all about the listings! After all, ... Read more +

You can put anything on your blog’s sidebar. But just because you can, doesn’t mean you should. I’ve seen folks fancy up their sidebars with fancy widgets, badges (for affiliate sales, etc.), lead capture (in the WRONG place), etc. So today, I thought I’d share some important elements that your blog’s sidebar ... Read more +

The easier your blog is to navigate, the better. You want site visitors to be able to access relevant content easily. WordPress makes it really easy for you to organize all of your content through the use of categories. But let me tell ya, I’ve seen some people use this very poorly by creating as many as 23 categories. Basically, you want to ... Read more +