Diverse Solutions http://www.diversesolutions.com The Diverse Solutions Podcast Mon, 20 Feb 2012 18:05:12 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 Diverse Solutions provides MLS IDX Solutions, Real Estate Website Design, and Real Estate Website Marketing The Diverse Solutions Podcast Diverse Solutions http://wpnew.diversesolutions.com/wp-content/uploads/2011/05/onair300.jpgDiverse Solutionshttp://www.diversesolutions.com Real Estate, Technology no Diverse Solutions support@diversesolutions.com How To Build a Large, Loyal, & Profitable Network Using the Social Web http://www.diversesolutions.com/podcast/how-to-build-a-large-loyal-profitable-network-using-the-social-web-5363?utm_source=rss&utm_medium=rss&utm_campaign=how-to-build-a-large-loyal-profitable-network-using-the-social-web http://www.diversesolutions.com/podcast/how-to-build-a-large-loyal-profitable-network-using-the-social-web-5363#comments Thu, 19 Jan 2012 16:00:22 +0000 Ricardo Bueno http://www.diversesolutions.com/?p=5363 Continue reading →]]> dsRadio

There are lots of business out there that are reluctant to embrace social media – blogs, social networks, et cetera.

Both for fear of putting themselves out there, and for fear of negative comments.

What if someone says something bad about my company? I don’t want that on my blog or on the web…

That’s just it though, consumers are having those conversations. You can either engage and shift the conversation to a more positive discussion about your product or service, or you can turn your back on it and let what they’re saying shape your image.

That’s the basis of our discussion today with guest expert, Mari Smith. She’s the author of two books and is often referred to as a relationship marketing whiz, and the “Pied Piper of Facebook” (by FastCompany). Basically, when it comes to making sense of social media and building relationships, Mari’s your girl.

Click the flash-player below to listen:

In this episode we discuss things like:

  • How businesses are failing with social media (and what to do about it).
  • How to become a social business to service customers and increase sales.
  • How to find and curate high quality content to establish yourself as a knowledgeable expert resource that people want to follow.
  • How to manage your time and put better systems in place.

…and more.

Other listening options: 

Additional resources and notes from the show: 

How are you using social media in your business to either increase sales or provided an added layer of customer service? Have any great examples of how social media has helped improve your business? What’s your biggest challenge implementing social media to become a social business? 

]]> http://www.diversesolutions.com/podcast/how-to-build-a-large-loyal-profitable-network-using-the-social-web-5363/feed 0 There are lots of business out there that are reluctant to embrace social media – blogs, social networks, et cetera. Both for fear of putting themselves out there, and for fear of negative comments. What if someone says something bad about my company? I don’t want that on my blog or on the web… That’s just it though, consumers are having those conversations. You can either engage and shift the conversation to a more positive discussion about your product or service, or you can turn your back on it and let what they’re saying shape your image. That’s the basis of our discussion today with guest expert, Mari Smith. She’s the author of two books and is often referred to as a relationship marketing whiz, and the “Pied Piper of Facebook” (by FastCompany). Basically, when it comes to making sense of social media and building relationships, Mari’s your girl. Click the flash-player below to listen: In this episode we discuss things like: How businesses are failing with social media (and what to do about it). How to become a social business to service customers and increase sales. How to find and curate high quality content to establish yourself as a knowledgeable expert resource that people want to follow. How to manage your time and put better systems in place. …and more. Other listening options:  Click here to subscribe via iTunes (If you liked this episode, visit iTunes & give us a review! Here are instructions on how to submit a review). Click here to subscribe to the RSS Feed (non iTunes) | Subscribe to dsRadio by Email Additional resources and notes from the show:  Keep up with Mari Smith and all her latest on her website here. You can download a free chapter of Mari’s new book “The New Relationship Marketing” here. Learn more about training services with Mari Smith here. Follow Mari Smith on Twitter. Subscribe to Mari Smith on Facebook. How are you using social media in your business to either increase sales or provided an added layer of customer service? Have any great examples of how social media has helped improve your business? What’s your biggest challenge implementing social media to become a social business?  There are lots of business out there that are reluctant to embrace social media – blogs, social networks, et cetera. Both for fear of putting themselves out there, and for fear of negative comments. What if someone says something bad … <a [...] Learning How To Think Like Your Customer (and Why That’s Important) http://www.diversesolutions.com/podcast/think-like-your-customer-4963?utm_source=rss&utm_medium=rss&utm_campaign=think-like-your-customer http://www.diversesolutions.com/podcast/think-like-your-customer-4963#comments Fri, 16 Dec 2011 17:21:23 +0000 Ricardo Bueno http://www.diversesolutions.com/?p=4963 Continue reading →]]> dsRadioSelling swimming pools doesn’t sound all that exciting. Let alone blogging about selling swimming pools.

After all, what’s there to say? Well, a lot as it turns out…

Marcus Sheridan started a swimming pool company, River Pools and Spas in 2001. Finding himself selling in a tough economy, he turned to the web to help market his business. Several years later, business is good and it basically runs itself.

Ok Ricardo, but what does this have to do with real estate? 

Everything! Think about it. How many of you have found yourself in Marcus’ shoes? The market is tough, you know you should be using the web to market your business (it’s affordable, it’s far reaching). But what do you say? Where do you start? After all, writing about real estate isn’t all that glamorous.

Well, writing about pools isn’t all that sexy either. But saving $1,000, $10,000 or even $20,000… Well, that is. That’s smart. And the same thing applies to real estate or any other industry. The trick is, to get inside your consumers head. Educate them. Find ways to help them save money on the largest, most emotional transaction of their lives and they’ll talk about what an awesome Agent you are to their friends and family.

Ask yourself, what does the consumer want to know when it comes to content? Then answer those questions day-in and day-out. Remember, with each email, each article they read, they’re getting closer and closer to making a buying decision.

In this episode, join me as I interview Marcus Sheridan (otherwise known as “The Sales Lion“) on the steps he took, to build a thriving business via the social web.

Click the flash-player below to listen:

In this episode we discuss things like:

  • Learn to think like your customer (and why that’s important).
  • Learn how often you should be writing per week.
  • How to use email to drive people back to your content.
  • Why it’s important to track the behavior of your site visitors.
  • How to use content to sell.
  • How to quickly and efficiently create an ebook out of your previously written blog content using a simple WordPress plugin.

…and more.

Other listening options: 

Additional resources and notes from the show: 

If you’ve listened to any of our episodes and have found them helpful, I’d love it if you would head on over to iTunes and gave us a review!

]]> http://www.diversesolutions.com/podcast/think-like-your-customer-4963/feed 2 Selling swimming pools doesn’t sound all that exciting. Let alone blogging about selling swimming pools. After all, what’s there to say? Well, a lot as it turns out… Marcus Sheridan started a swimming pool company, River Pools and Spas in 2001. Finding himself selling in a tough economy, he turned to the web to help market his business. Several years later, business is good and it basically runs itself. Ok Ricardo, but what does this have to do with real estate?  Everything! Think about it. How many of you have found yourself in Marcus’ shoes? The market is tough, you know you should be using the web to market your business (it’s affordable, it’s far reaching). But what do you say? Where do you start? After all, writing about real estate isn’t all that glamorous. Well, writing about pools isn’t all that sexy either. But saving $1,000, $10,000 or even $20,000… Well, that is. That’s smart. And the same thing applies to real estate or any other industry. The trick is, to get inside your consumers head. Educate them. Find ways to help them save money on the largest, most emotional transaction of their lives and they’ll talk about what an awesome Agent you are to their friends and family. Ask yourself, what does the consumer want to know when it comes to content? Then answer those questions day-in and day-out. Remember, with each email, each article they read, they’re getting closer and closer to making a buying decision. In this episode, join me as I interview Marcus Sheridan (otherwise known as “The Sales Lion“) on the steps he took, to build a thriving business via the social web. Click the flash-player below to listen: In this episode we discuss things like: Learn to think like your customer (and why that’s important). Learn how often you should be writing per week. How to use email to drive people back to your content. Why it’s important to track the behavior of your site visitors. How to use content to sell. How to quickly and efficiently create an ebook out of your previously written blog content using a simple WordPress plugin. …and more. Other listening options:  Click here to subscribe via iTunes Click here to subscribe to the RSS Feed (non iTunes) | Subscribe to dsRadio by Email Additional resources and notes from the show:  Download Marcus’ free Inbound Marketing eBook at The Sales Lion. Follow Marcus on Twitter @TheSalesLion. Use the Anthologize WordPress plugin to transform your blog content into an ebook. If you’ve listened to any of our episodes and have found them helpful, I’d love it if you would head on over to iTunes and gave us a review! Selling swimming pools doesn’t sound all that exciting. Let alone blogging about selling swimming pools. After all, what’s there to say? Well, a lot as it turns out… Marcus Sheridan started a swimming pool company, River Pools and Spas in [...] Talking Internet Marketing Strategy with the Corcoran Group http://www.diversesolutions.com/podcast/internet-marketing-strategy-with-the-corcoran-group-4927?utm_source=rss&utm_medium=rss&utm_campaign=internet-marketing-strategy-with-the-corcoran-group http://www.diversesolutions.com/podcast/internet-marketing-strategy-with-the-corcoran-group-4927#comments Fri, 09 Dec 2011 17:13:00 +0000 Ricardo Bueno http://www.diversesolutions.com/?p=4927 Continue reading →]]> dsRadioThe Corcoran Group is the largest residential real estate brokerage in New York. They’re the winner of Inman News’ 2011 Social Media Innovator of the Year Award – and rightly so.

If there’s anyone that “get’s” social media, it’s Matthew Shadbolt, Corcoran’s Director of Interactive Product & Marketing.

Join us as we discuss their step-by-step strategy in using some of today’s top social networks to build their brand and engage in conversations about real estate with consumers everywhere.

Click the flash-player below to listen:

In this episode we discuss things like:

  • Why and How to use Twitter to connect with prospects and engage in conversations about real estate.
  • How to use the world’s largest social network (Facebook) to grow your database.
  • How to find, create and publish engaging content people find share-worthy.
  • Why mobile matters and insights into the Corcoran Group’s location-based marketing strategy.
  • Spanning more than 10+ million users, learn some of the unique ways the Corcoran Group is using Google+ to engage with their audience.

…and more.

Other listening options: 

Additional resources and notes from the show: 

]]> http://www.diversesolutions.com/podcast/internet-marketing-strategy-with-the-corcoran-group-4927/feed 4 The Corcoran Group is the largest residential real estate brokerage in New York. They’re the winner of Inman News’ 2011 Social Media Innovator of the Year Award – and rightly so. If there’s anyone that “get’s” social media, it’s Matthew Shadbolt, Corcoran’s Director of Interactive Product & Marketing. Join us as we discuss their step-by-step strategy in using some of today’s top social networks to build their brand and engage in conversations about real estate with consumers everywhere. Click the flash-player below to listen: In this episode we discuss things like: Why and How to use Twitter to connect with prospects and engage in conversations about real estate. How to use the world’s largest social network (Facebook) to grow your database. How to find, create and publish engaging content people find share-worthy. Why mobile matters and insights into the Corcoran Group’s location-based marketing strategy. Spanning more than 10+ million users, learn some of the unique ways the Corcoran Group is using Google+ to engage with their audience. …and more. Other listening options:  Click here to subscribe to the RSS Feed (non iTunes) | Subscribe to dsRadio by Email Click here to subscribe via iTunes Additional resources and notes from the show:  Learn more about the Corcoran Group by visiting corcoran.com. Follow the Corcoran Group on Twitter at @Corcoran_Group. Like the Corcoran Group on Facebook. Check ‘em out on Google+. The Corcoran Group is the largest residential real estate brokerage in New York. They’re the winner of Inman News’ 2011 Social Media Innovator of the Year Award – and rightly so. If there’s anyone that “get’s” social media, it’s [...] Effective Marketing Strategies for Real Estate Facebook Pages http://www.diversesolutions.com/podcast/strategies-for-real-estate-facebook-pages-4667?utm_source=rss&utm_medium=rss&utm_campaign=strategies-for-real-estate-facebook-pages http://www.diversesolutions.com/podcast/strategies-for-real-estate-facebook-pages-4667#comments Wed, 09 Nov 2011 16:58:36 +0000 Ricardo Bueno http://www.diversesolutions.com/?p=4667 Continue reading →]]> dsRadioSpanning more than 800 million active users, Facebook has undoubtedly grown to be the world’s largest social network.

This presents both an opportunity and a challenge to marketers…

How do you connect and engage with clients (and potential clients) in a non-salesy way?

After all, nobody wants to feel marketed to.

So, join me and Facebook Marketer Stacey Harmon from Harmon Enterprises as we discuss:

  • The key differences between Facebook Profiles & Facebook Pages.
  • The SEO benefits of having a Facebook Page.
  • Managing relationships between your Profile & your Facebook Page.
  • Attraction marketing strategies to drive people to your Facebook Page.
  • Content ideas about what to actually post on your Facebook Business Page and connect with your audience.

Click the flash-player below to listen:

Other listening Options: 

Additional Resources and notes from the show: 

]]> http://www.diversesolutions.com/podcast/strategies-for-real-estate-facebook-pages-4667/feed 2 Spanning more than 800 million active users, Facebook has undoubtedly grown to be the world’s largest social network. This presents both an opportunity and a challenge to marketers… How do you connect and engage with clients (and potential clients) in a non-salesy way? After all, nobody wants to feel marketed to. So, join me and Facebook Marketer Stacey Harmon from Harmon Enterprises as we discuss: The key differences between Facebook Profiles & Facebook Pages. The SEO benefits of having a Facebook Page. Managing relationships between your Profile & your Facebook Page. Attraction marketing strategies to drive people to your Facebook Page. Content ideas about what to actually post on your Facebook Business Page and connect with your audience. Click the flash-player below to listen: Other listening Options:  Click here to subscribe to the RSS Feed (non iTunes) | Subscribe to dsRadio by Email Click here to subscribe via iTunes Additional Resources and notes from the show:  Learn more about the Facebook Marketing Services offered by Harmon Enterprises here. Follow @StaceyHarmon on Twitter. Connect with Harmon Enterprises on Facebook. Buy a copy of “Strategies for Real Estate Facebook Pages: 125 Content Ideas That Work” – this book is riddled with more than enough ideas to attract, engage and convert Facebook fans into clients! Spanning more than 800 million active users, Facebook has undoubtedly grown to be the world’s largest social network. This presents both an opportunity and a challenge to marketers… How do you connect and engage with clients (and potential [...] dsRadio How To Get Your Neglected Site Back on Track http://www.diversesolutions.com/podcast/how-to-get-your-neglected-site-back-on-track-3324?utm_source=rss&utm_medium=rss&utm_campaign=how-to-get-your-neglected-site-back-on-track http://www.diversesolutions.com/podcast/how-to-get-your-neglected-site-back-on-track-3324#comments Wed, 20 Jul 2011 14:00:33 +0000 Ricardo Bueno http://www.diversesolutions.com/?p=3324 Continue reading →]]> Content Management Systems, like WordPress, make it ridiculously simple to maintain a website. You can publish a blog post, edit a page, manipulate the layout and more.

But just because it’s easy, doesn’t mean it takes care of itself.

Maintaining a website is like maintaining a home. You have to mow the lawn every week, and occasionally you need to trim the hedges. A few times a year you might plant flowers, or re-seed the lawn. If you don’t do these things, the landscaping becomes overgrown, and it looks like no one cares.

What happens then? Site visitors click away in search of another reliable source of information.

How do you turn things around? What do you need to do to attract and engage visitors so they’ll spend more time looking at your offer?

Join me with Branding Expert, Pamela Wilson as we discuss:

  • Why blogging matters for your business
  • How to establish a writing habit even if you feel like you’re not a writer
  • How to build a manageable To-Do List for managing your website
  • Design techniques to attract visitors and build trust
  • Techniques to make your content more engaging and readable

Click the flash-player below to listen:

Other listening options:

Additional resources and notes from the show:

So, how does your website stack up? Do you need to do a little house-cleaning? Tell you what, if you want some quick feedback, drop a comment with a link to your site and tell me what your single biggest challenge is. I’ll reply with some thoughts for you to turn around and implement now…

]]> http://www.diversesolutions.com/podcast/how-to-get-your-neglected-site-back-on-track-3324/feed 0 Content Management Systems, like WordPress, make it ridiculously simple to maintain a website. You can publish a blog post, edit a page, manipulate the layout and more. But just because it’s easy, doesn’t mean it takes care of itself. Maintaining a website is like maintaining a home. You have to mow the lawn every week, and occasionally you need to trim the hedges. A few times a year you might plant flowers, or re-seed the lawn. If you don’t do these things, the landscaping becomes overgrown, and it looks like no one cares. What happens then? Site visitors click away in search of another reliable source of information. How do you turn things around? What do you need to do to attract and engage visitors so they’ll spend more time looking at your offer? Join me with Branding Expert, Pamela Wilson as we discuss: Why blogging matters for your business How to establish a writing habit even if you feel like you’re not a writer How to build a manageable To-Do List for managing your website Design techniques to attract visitors and build trust Techniques to make your content more engaging and readable Click the flash-player below to listen: Other listening options: Click here to subscribe to the RSS feed (non iTunes) | Subscribe to dsRadio by Email Click here to subscribe via iTunes Additional resources and notes from the show: Download the e-book – Reboot Your Website: How To Get Your Neglected Site Back on Track. Totally free. No forms to fill out, no opt-in required, just click the link to download now.  You can catch up with Pamela Wilson at BigBrandSystem.com Follow @PamelaiWilson on Twitter Sign up for Design 101 (free) for more lessons on how to polish up your marketing and grow your business with Pamela Wilson So, how does your website stack up? Do you need to do a little house-cleaning? Tell you what, if you want some quick feedback, drop a comment with a link to your site and tell me what your single biggest challenge is. I’ll reply with some thoughts for you to turn around and implement now… Content Management Systems, like WordPress, make it ridiculously simple to maintain a website. You can publish a blog post, edit a page, manipulate the layout and more. But just because it’s easy, doesn’t mean it takes care of itself. [...] How To Make Your Email Marketing Work Better http://www.diversesolutions.com/podcast/email-marketing-1996?utm_source=rss&utm_medium=rss&utm_campaign=email-marketing http://www.diversesolutions.com/podcast/email-marketing-1996#comments Wed, 01 Jun 2011 17:06:43 +0000 Ricardo Bueno http://www.diversesolutions.com/blog/?p=1996 Continue reading →]]> Is e-mail marketing dead?

No. Far from it…

But sometimes it feels that way because it’s not being as effective and people aren’t opening your emails.

So beyond providing killer content, what can we do to give our messages the best shot at getting opened and read?

Today, e-mail marketing expert DJ Waldow — Director of Community at Blue Sky Factory — joins us to discuss:

  • Why e-mail marketing isn’t dead
  • How to effectively build a mindset around e-mail marketing
  • Effective e-mail list building principles to better engage your audience
  • Whether pop-up forms are good or bad
  • How & Why you need to start every newsletter with a great auto-responder
  • Some bad and good examples of e-mail marketing to get you on your way

Hit the flash-player below to listen now:

Other listening options:

Links from the show:

]]> http://www.diversesolutions.com/podcast/email-marketing-1996/feed 3 Is e-mail marketing dead? No. Far from it… But sometimes it feels that way because it’s not being as effective and people aren’t opening your emails. So beyond providing killer content, what can we do to give our messages the best shot at getting opened and read? Today, e-mail marketing expert DJ Waldow — Director of Community at Blue Sky Factory — joins us to discuss: Why e-mail marketing isn’t dead How to effectively build a mindset around e-mail marketing Effective e-mail list building principles to better engage your audience Whether pop-up forms are good or bad How & Why you need to start every newsletter with a great auto-responder Some bad and good examples of e-mail marketing to get you on your way Hit the flash-player below to listen now: Other listening options: Click here to download the mp3 file | 35.5 MB | 38:52 sec (Right click and “save link as”) Click here to subscribe to the RSS feed (non iTunes) | Subscribe to dsRadio by Email Click here to subscribe via iTunes Links from the show: You can catch up with DJ Waldow here. Follow @DJWaldow on Twitter. Check out the Blue Sky Factory Newsletter. Check out the Blue Sky Factory Blog. Is e-mail marketing dead? No. Far from it… But sometimes it feels that way because it’s not being as effective and people aren’t opening your emails. So beyond providing killer content, what can we do to give our messages the … <a [...] Diverse Solutions SEO Strategies to Help You Get More Customers http://www.diversesolutions.com/podcast/seo-strategies-1840?utm_source=rss&utm_medium=rss&utm_campaign=seo-strategies http://www.diversesolutions.com/podcast/seo-strategies-1840#comments Wed, 18 May 2011 13:00:06 +0000 Ricardo Bueno http://www.diversesolutions.com/blog/?p=1840 Continue reading →]]>

How much is a #1 Google Ranking worth to your business? (That’s a rhetorical question by the way)

Sure, you know SEO (search engine optimization) is important, but do you know how to effectively do SEO?

Well, we know someone who does. And we thought him to be the perfect candidate to help us kick off our new bi-weekly(ish) podcast (but we’re not actually calling it a podcast, we’re calling it a Radio show). That special guest is Internet Anthropologist and SEO Ninja, Jim Marks from Virtual Results.

In this episode, Jim Marks and I discuss:

  • What SEO is and why it matters to your business
  • The two pitfalls you need to avoid for having a website that ranks well in search engines
  • Why WordPress will help your site rank straight out of the box
  • The secret recipe to finding the right keywords to help you get more customers in a hurry via search
  • How to use Google’s Keyword Tool to effectively SEO your posts
  • How to tweak your site to avoid duplicate content

…and more.

Hit the flash player below to listen now:

Other listening options:

]]> http://www.diversesolutions.com/podcast/seo-strategies-1840/feed 6 How much is a #1 Google Ranking worth to your business? (That’s a rhetorical question by the way) Sure, you know SEO (search engine optimization) is important, but do you know how to effectively do SEO? Well, we know someone who does. And we thought him to be the perfect candidate to help us kick off our new bi-weekly(ish) podcast (but we’re not actually calling it a podcast, we’re calling it a Radio show). That special guest is Internet Anthropologist and SEO Ninja, Jim Marks from Virtual Results. In this episode, Jim Marks and I discuss: What SEO is and why it matters to your business The two pitfalls you need to avoid for having a website that ranks well in search engines Why WordPress will help your site rank straight out of the box The secret recipe to finding the right keywords to help you get more customers in a hurry via search How to use Google’s Keyword Tool to effectively SEO your posts How to tweak your site to avoid duplicate content …and more. Hit the flash player below to listen now: Other listening options: Click here to download the mp3 file | 39.4 MB | 43:04 (right click and “save link as”) Click here to subscribe to the RSS feed (non iTunes) | Subscribe to dsRadio by Email Click here to subscribe via iTunes How much is a #1 Google Ranking worth to your business? (That’s a rhetorical question by the way) Sure, you know SEO (search engine optimization) is important, but do you know how to effectively do SEO? Well, we know someone … <a [...] dsRadio SEO Strategies for Real Estate Professionals Data Is More Important Than Ever – A Podcast Interview With Mike Simonsen of Altos Research http://www.diversesolutions.com/company-news/data-is-more-important-than-ever-altos-research-podcast-372?utm_source=rss&utm_medium=rss&utm_campaign=data-is-more-important-than-ever-altos-research-podcast http://www.diversesolutions.com/company-news/data-is-more-important-than-ever-altos-research-podcast-372#comments Tue, 10 Mar 2009 20:35:05 +0000 Diverse Solutions http://www.diversesolutions.com/blog/?p=372 Continue reading →]]> Mike Simonsen, a co-founder of the real estate data provider Altos Research takes some time to speak with me regarding the importance of great data in delivering a top notch real estate web presence. I’ve had the opportunity to view a couple of presentations on the Altos product line up and I think it’s great stuff. Implemented correctly I think a real estate professional can combine quality data, top notch IDX mapping/listings, good home valuation tools and community information to present a web experience that generates quality traffic and even higher quality leads. 

Mike shares with us an overview of their product and examples of clients who are putting it to use in their markets. He also discusses why they are such huge supporters of the RE Barcamp movement. 

Listen To the .mp3 File Here
Click Here To Subscribe to the DS Radio Podcast, It’s Free (iTunes)
Click Here To Subscribe Via your RSS Reader 

]]> http://www.diversesolutions.com/company-news/data-is-more-important-than-ever-altos-research-podcast-372/feed 2 Mike Simonsen, a co-founder of the real estate data provider Altos Research takes some time to speak with me regarding the importance of great data in delivering a top notch real estate web presence. I’ve had the opportunity to view a couple of presentations on the Altos product line up and I think it’s great stuff. Implemented correctly I think a real estate professional can combine quality data, top notch IDX mapping/listings, good home valuation tools and community information to present a web experience that generates quality traffic and even higher quality leads.  Mike shares with us an overview of their product and examples of clients who are putting it to use in their markets. He also discusses why they are such huge supporters of the RE Barcamp movement.  Listen To the .mp3 File Here Click Here To Subscribe to the DS Radio Podcast, It’s Free (iTunes) Click Here To Subscribe Via your RSS Reader  Mike Simonsen, a co-founder of the real estate data provider Altos Research takes some time to speak with me regarding the importance of great data in delivering a top notch real estate web presence. I’ve had the opportunity to view … <a [...] Nichefy Your IDX – Running The Rails With Nick Bastian http://www.diversesolutions.com/industry/nichefy-your-idx-running-the-rails-with-nick-bastian-348?utm_source=rss&utm_medium=rss&utm_campaign=nichefy-your-idx-running-the-rails-with-nick-bastian http://www.diversesolutions.com/industry/nichefy-your-idx-running-the-rails-with-nick-bastian-348#comments Tue, 10 Feb 2009 21:06:24 +0000 Diverse Solutions http://www.diversesolutions.com/blog/?p=348 Continue reading →]]> One of the folks I’ve met and had a good time getting know in the RE.net is Nick Bastian. Nick is a Realty Executives agent in the Phoenix area that has turned an interest into a business model through a truly uniquely defined niche. 

Nick operates RailLife.com, a blog and real estate resource focused on Phoenix’s 20 mile long light rail system. Nick has been able to modify his IDX feed to deliver targeted listing information based on his niche and much more. By focusing on an all important lifestyle issue like commuting and developing structured content around it, Nick has established himself as a “go-to” resource for all things light rail related. It’s an outstanding example of how the barriers to entry for publishing and delivering content give you the ability to establish a consistent brand and touch prospects at all stages of the buying cycle. 

In this podcast Nick gives us a little history on his efforts and talks about the tremendous success he is enjoying with his “nichefied” marketing efforts. 

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]]> http://www.diversesolutions.com/industry/nichefy-your-idx-running-the-rails-with-nick-bastian-348/feed 3 One of the folks I’ve met and had a good time getting know in the RE.net is Nick Bastian. Nick is a Realty Executives agent in the Phoenix area that has turned an interest into a business model through a truly uniquely defined niche.  Nick operates RailLife.com, a blog and real estate resource focused on Phoenix’s 20 mile long light rail system. Nick has been able to modify his IDX feed to deliver targeted listing information based on his niche and much more. By focusing on an all important lifestyle issue like commuting and developing structured content around it, Nick has established himself as a “go-to” resource for all things light rail related. It’s an outstanding example of how the barriers to entry for publishing and delivering content give you the ability to establish a consistent brand and touch prospects at all stages of the buying cycle.  In this podcast Nick gives us a little history on his efforts and talks about the tremendous success he is enjoying with his “nichefied” marketing efforts.  Listen To .mp3 (will open a new window) Subscribe To DSRadio Podcast in iTunes One of the folks I’ve met and had a good time getting know in the RE.net is Nick Bastian. Nick is a Realty Executives agent in the Phoenix area that has turned an interest into a business model through a … <a [...] Dwellicious – A Podcast With The Founders http://www.diversesolutions.com/realtor-advice/dwellicious-a-podcast-with-the-founders-346?utm_source=rss&utm_medium=rss&utm_campaign=dwellicious-a-podcast-with-the-founders http://www.diversesolutions.com/realtor-advice/dwellicious-a-podcast-with-the-founders-346#comments Thu, 05 Feb 2009 20:24:50 +0000 Diverse Solutions http://www.diversesolutions.com/blog/?p=346 Continue reading →]]> One of the more stalwart uses of social media from the very beginning has been defined as “social bookmarking“. Essentially it’s a way to save and share in a way that goes way beyond the traditional bookmarking methods of a web browser. Recently a couple of veterans of the world of real estate technology have developed a real estate specific version of a social bookmarking application that has evolved into an extremely useful tool for consumers and real estate professionals. The product is called “Dwellicious“, a play on the most recognized brand of social bookmarking known as “Del.icio.us“. 

To be honest with you, I wasn’t too intrigued with the concept at first blush, but after seeing a complete demo of the product and hearing how it is being used, I did complete turn around. There are great implications for the use of the product, as an analytics tool and much more. It’s going to take some some consumer traction to make the product a success, but I think there is an opportunity via the “Pro” version of the product and the viral nature that could ensue via MLS’ including it as an option and more. 

I had a great conversation with Dan & Greg about Dwellicious. Enjoy!

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]]> http://www.diversesolutions.com/realtor-advice/dwellicious-a-podcast-with-the-founders-346/feed 9 One of the more stalwart uses of social media from the very beginning has been defined as “social bookmarking“. Essentially it’s a way to save and share in a way that goes way beyond the traditional bookmarking methods of a web browser. Recently a couple of veterans of the world of real estate technology have developed a real estate specific version of a social bookmarking application that has evolved into an extremely useful tool for consumers and real estate professionals. The product is called “Dwellicious“, a play on the most recognized brand of social bookmarking known as “Del.icio.us“.  To be honest with you, I wasn’t too intrigued with the concept at first blush, but after seeing a complete demo of the product and hearing how it is being used, I did complete turn around. There are great implications for the use of the product, as an analytics tool and much more. It’s going to take some some consumer traction to make the product a success, but I think there is an opportunity via the “Pro” version of the product and the viral nature that could ensue via MLS’ including it as an option and more.  I had a great conversation with Dan & Greg about Dwellicious. Enjoy! Click Here To Listen To The .MP3   Click Here To Subscribe To Our Podcast Feed In iTunes One of the more stalwart uses of social media from the very beginning has been defined as “social bookmarking“. Essentially it’s a way to save and share in a way that goes way beyond the traditional bookmarking methods of a … <a [...]